Wallis – Spring Event 2014 Advertisement

Complete Ltd produced Wallis‘ Spring Event advertisement, which is currently being aired on U.K. national television.

This latest campaign will be shown across ITV national networks to showcase the Wallis new spring collection, and a six day event promoting 30% off the whole range, in-store and online.  The filming took place in East London’s MC Motors studio and was entirely produced by Complete Ltd, assigning the creative direction to photographer, Perry Curties with production provided by Ed Pettit. The relaxed and calm mood of the 20 second commercial was created to appeal to today’s sophisticated working woman, which personifies the Wallis customer. Storm model Hannah Cassidy is cast in this role in a short sequence of aspirational video portraits featuring an edited selection of ten outfits. This latest production follows on from Complete Ltd’s previous successful promotions for Wallis including the Christmas 2013 television advert.

View behind the scenes images from the filming of Wallis Spring Event 2014 here