Underground Advertising Campaign

The established British footwear brand, Underground and creative agency Lynch & Leigh approached Complete Ltd to brand manage their latest advertising campaign.

Underground is famed the world over for their re-interpretation of classic footwear styles, updated for a new age.

The label which was founded in the 1980s was inspired to re-create footwear for the street-smart savvy subcultures of the era. Brothel Creepers, for which the brand are most famous for, were re-made for the Punks and Rockers to terrorise and traipse around in the cities and suburbs of the UK. Winklepickers much cared for by the sharp suited Mods and Modettes were re-designed to complete their immaculately presented outfits.

Over the years, the brand has worked in collaboration with many high-end designers and rising stars of style including Jean-Paul Gaultier, Karl Lagerfeld, and Thierry Mugler.

Complete Ltd has recently worked with Underground on their latest advertising campaign covering their Brand Management and handled all of the artwork used for printed and billboard campaigns.