Tyrone Lebon shoots for Swatch & V Magazine

As part of the campaign for Swatch’s New Gent Lacquered collection, South London photographer, Tyrone Lebon headed off to New York’s East Village to shoot a clutch of cool artists for V Magazine.

In the heartbeat of New York’s creative community, Female rapper Iggy Azelea smolders on a city roof top, whilst the artists and musicians Grimes and SSION pound the pavements of the city’s streets posing for Lebon. The still shots and behind the scenes video are featured in V Magazine, while the accompanying installation, Swatch From The Streets,  also filmed by Lebon, is part of an online competition to find the world’s most stylish and inspirational streets.

Complete ltd managed all the colour and retouching on the images used in the print copies of the spring 2012 issue of V Magazine.

Lebon has had a great start to 2013 shooting Lara Stone for i-D’s Q&A spring issue, also retouched by Complete Ltd, and filming Cara Uncut where Delevigne unzips a Burberry trench coat…

V82 Dynamic Duos, a special limited-edition metallic cover with select issues signed by Rihanna, is available now