Sonia Rykiel AW14 Campaign

Complete Ltd present images from the Sonia Rykiel AW14 advertising campaign.

The campaign is cast with the brazilian beauty, Gisele Bundchen and was photographed by Juergen Teller. The lo-fi art studio set and laissez faire approach to grooming and beauty was inspired by black & white photographs of the eponymous flame haired designer from back in the seventies. Art directed and styled by Love Magazine’s Katie Grand, Teller captured the shoot on black and white film so that the photographs would evoke the same tone as the images of Sonia Rykiel at work in her art studio over forty years ago.

Complete Ltd has worked on many of Juergen Teller’s images in the past. His photography for the Moschino AW14 campaign and for the book, Hotel Il Pellicano, have been prepared for print and Colour Managed by our team of experts. Complete Ltd has also recently worked on material for Katie Grand’s accessories collaboration with Italian luxury brand Hogan, by creating a magazine insert of the Spring/Summer 2014 campaign.