Sebago Docksides Promotional Moving Image

Complete Ltd created and produced a stop-motion video for footwear brand, Sebago. 

The stop motion animation is to promote Sebago’s time-honoured boat shoe, Docksides, and to introduce a new way of styling and customising the classic design. The popular marine shoe is produced in all the colours of the spectrum, ranging from vibrant blues and reds to classic tan leathers and whites. Complete Ltd’s moving image suggests customising a pair with contrasting lace colours. In the 24 second long film and by using stop-motion photography, the film shows a long bodkin weaving it’s way through white, navy and dark brown dock shoes. Each time the needle point passes through an eyelet the leather thong changes colour, visualising to the audience how a personalised a pair of Docksides can look.

Complete Ltd created the entire production of the video, including set design and creation which took place in-house at The Old Schoolhouse studios.