Pretty Polly has used many famous faces to promote their legwear brand over the years. Although, they still managed to pull out all of the stops, when five years ago they used a then almost unknown Polish model, Anna Torkarska, to be the face and more importantly, the legs of their literally traffic stopping advertising campaign.
A specially commisioned, record breaking 64ft billboard was erected on London’s M4 motorway near the Chiswick roundabout, which relieved approximately the 10 minutes of boredom that can ensue whilst trying to cross this busy stretch of road.
London based PR agency, Exposure was given the task of finding the content and fame to push the campaign, whilst here at COMPLETE Ltd we were commisioned to re-touch the supermodel’s legs to perfection – its a tough job, but someone’s got to do it.