Papermag shoot London Fashion in London

When Papermag, the popular New York based fashion, music, pop culture and art magazine, came to London for Men’s Fashion Week, London Collections : Men, they also called into Complete Ltd’s Shoreditch studio to shoot womens summer fashion layouts for their next edition.

Papermag’s fashion editor Martha Violante styled the shoot for the upcoming printed issue of the magazine, using only British designers and labels for their summer fashion story. The shoot was photographed by Jessie Lily Adams, Picture Editor for Lula Mag, the London based fashion magazine. Using only natural daylight and digital cameras, the shoot was set to the backdrop of Complete Ltd’s Victorian brickwork, and included the large, ornate arched windows and  stunning architectural features.

Some of the highlights of the shoot included pieces from edgy London designer brands Charlotte Olympia, Meadham Kirchoff , Erdem,  Holly Fulton and Simone Rocha. Complete Ltd took the opportunity to snap a few behind the scenes images of this fashion forward shoot in action.