F & F A/W12 Press Campaign in Venice

F & F for Tesco use the beautiful backdrop of Venice to shoot their latest european-wide press campaign. 

Supermarket fashion brand, Florence and Fred, was developed to offer Tesco shoppers something more than just the necessary weekly groceries. The brand has made Tesco a destination to where one can find on-trend garments at a fraction of the price.

To promote the womenswear, menswear and lingerie collections for the European market, the F&F team travelled to Venice to shoot the Autumn/Winter 2012 campaign.  The final images show smouldering models posing in Piazza San Marco early on a misty morning.

Complete Ltd handled all of the retouching and colour management required for their upcoming european press campaign and took care of the pre-press and proofing.