Complete Ltd Creates New E-commerce Website for Luxury Brand, Just William

Complete Ltd recently re-launched the e-commerce website for online only label, Just William. Established in 2012, Just William is the brother brand from the eponymous Mayfair luxury retailer, William & Son. Having worked closely with the Just William team, Complete Ltd was assigned to manage and oversee the e-commerce process from concept to completion. Complete Ltd developed the e-commerce platform and web design to appeal to the brand’s young, spirited male customer. All lifestyle stills imagery used on the website such as web banners and images used for online content were created, produced and prepared for output by Complete Ltd. Each image was retouched and colour managed to meet the requirements for both digital output and printed press. To accompany the images, Complete Ltd provided creative content and technical text writing such as banner ad strap lines and product description.

Complete Ltd continues to manage the online retailer’s operations adding content, supplying imagery from brief and adding new product to the e-commerce platform when required.