Complete Ltd Create Press Materials for F&F AW2014 Catwalk Show

Complete Ltd client, F&F, hosted a celebrity packed fashion event last week at London’s Somerset House.

This exclusive invite only show was attended by a myriad of well known figures and faces from the world of T.V, fashion and music. The guest list included pop star Sophie Ellis-Bextor, TV presenter George Lamb, rapper Professor Green who accompanied his girlfriend Millie Mackintosh and also present was the DJ/fashion blogger Bip Ling.

Complete Ltd regularly provides the F&F fashion brand with a range of it’s expert creative services. The 600 guests at the fashion show were each given a copy of the AW14 A3 press book. Complete Ltd created this luxury brochure by providing the artwork, retouching and all pre-press processes. The images in the brochure were photographed at night, and the mood reflects the high-end glamourous fashion campaign style pioneered by the late Helmut Newton. The clothing featured in the AW14 brochure focuses on evening wear pieces, tuxedos and dresses highly embellished with sequins, crystals and feathers for women and sharp suit tailoring for the men.  To complement and enhance the collection presented in the press pack, Complete Ltd’s skilled team of retouchers created a stunning brochure where none of the design and styling details of the garments were lost on the news-print paper. In-fill and loss of precision to an image can happen with a night-time shoot when published in black and white, if it is not sympathetically processed pre-press.