Bringing Biba Back (2011)

Summer 2010 saw the revival of the popular 60s and 70s brand, Biba after British department store, House of Fraser, acquired the license in November 2009. COMPLETE Ltd was instrumental in bringing the cult fashion brand back to the High Street.
The label was originally created by designer Barbara Hulanicki in 1964 and was sadly forced to close its gold latticework doors in 1975, after many years of selling decadent yet affordable fashion.  Advertising agency, Harriman Steel  created the images for the widely publicized re-launch after which, Complete Ltd  created the artwork and colour managed all of the print and online applications that were used throughout the campaign. COMPLETE Ltd also managed the artwork used in the extensive advertising campaigns.