Behind The Scenes On Location With Complete Ltd for CAT Footwear

Complete Ltd and popular casual-fashion footwear brand CAT take to the streets of East London to shoot latest autumn/winter 13 collection. 

Complete Ltd produced a shoot for CAT using 125 Magazine‘s Editor-in-Chief and photographer, Perry Curties.  Shot on location in Shoreditch, Hackney and Dalston, areas of London that house a hotbed of urban cool and landscapes that contain state-of-the-art, contemporary architecture next to Victorian industrial units and factories. A perfect modern backdrop that reflects the look and feel of most major european cities today.

The final finished images will be released via the web and for instore and promotional materials at the end of the summer, but for a small taster of how the campaign will look, here is a selection of behind-the-scenes photographs from the recent shoot.