F&F at Tesco Press Campaign AW15

Complete Ltd regularly prepare imagery for Tesco‘s fashion brand, F&F, including the latest AW15 press campaign shoot.

Set on location on the streets of Spain, the shoot captured key autumn/winter pieces from the womens, mens and childrens wear departments. The collection once again, highlighted F&F’s continued success in creating covetable, affordable clothing. The womenswear is particularly strong and identifies the most directional pieces for next season. The styling embraces 21st century mod looks and seventies redux, a look which was so prominent at the international catwalk shows. F&F presented culottes in rust suede and navy, a blue fluid jersey jumpsuit and a black leather front studded shift dress styled with knee high boots. The campaign also includes womens lingerie promoting matching sets in shades of teal and raspberry. A slinky, copper coloured pussy bow blouse is also garnering popularity after being worn by pop-star Paloma Faith at the F&F AW15 catwalk show which took place recently at the Savoy hotel in London. Mens and childrenswear also dabbled with the retro theme. The look for the F&F man next season is to layer a camel coat over a snug turtle neck sweater or a patterned cotton pique shirt. Childrenswear also nods to the trend; for girls there are fun fur gilets, floppy felt hats as well as the unisex staples such as leather bombers and and classic denim jeans.

Complete Ltd was assigned to handle all of the retouching and prepared for printing or for use online, all of the images for the upcoming advertising campaign and press materials.