F&F AW14 Billboard Campaign

Complete Ltd for F&F’s AW14 advertising campaign. 

Complete Ltd managed the entire outdoor campaign and design to configure with bus advertising shelters and roadside billboards. The posters feature a pair of images that showcase F&F’s statement piece of the season, the plush leopard print coat. Our Post-Production department maximised the imagery and the garment to it’s full effect by displaying a sharp and eye-catching montage to it’s passing audience. Our team are highly skilled in reproducing imagery for printed and digital media, and billboards with their huge scale require careful manipulation. In this campaign the importance was to impress via the presentation the texture, detailing and colour of the animal print. Once super-sized onto a large screen or board, it is essential to create a good first impression of the brand and product which was the reason Complete Ltd was assigned this project.

Complete Ltd regularly provides the F&F fashion brand with a range of it’s expert creative services. The 600 guests at the AW14 fashion show were each given a copy of the A3 press book that Complete Ltd created. This luxury brochure was produced by Complete Ltd providing the artwork, retouching and all pre-press processes.

Watch the full runway video from F&F AW14 collection at Somerset House in London here.