Complete Ltd Win Creative & E-Commerce Account for Luxury Brand Just William

Complete Ltd has worked with emerging luxury label, Just William, on regular projects since it’s soft launch last year.  

Complete Ltd  has recently been assigned to manage the entire e-commerce division with additional marketing support.

Just William was founded by William Asprey who was inspired by his eponymous Mayfair store, William & Son to craft a label which combines innate style with a sense of joie de vivre. The family-run business created the spirited, luxury brand to appeal to a younger and culturally aware customer. Focusing on accessories, the collection is designed and curated with a British sense of flair and style.

Currently only available online, Complete Ltd now look after all the branding and e-commerce management required for the label’s website. Starting with creative concepts and art direction, the team at Complete Ltd devise tailor made campaign and still shoots, from casting, location to retouching and colour management of all photography. The images are then passed to the e-commerce team who upload product and campaign photography with all the corresponding data when new lines are added to the Just William collection. Complete Ltd also provide the brand with a digital marketing support service. This includes designing templates and creating original copy for digitally mailed newsletters and website content, uploading to email marketing service providers, re-sizing, storing and uploading of product, editorial, still and moving imagery.

Complete Ltd are currently creating an updated and redesigned soon to launch website for Just William,  details of which will follow shortly on our newsletter and social media channels.