F&F SS2014 Campaign

For Tesco’s fashion brand F&F, Complete Ltd provided a fully integrated Post Production service for their latest Spring/Summer 2014 campaign. 

Focusing on both women’s wear and the men’s high summer ranges, Complete Ltd handled all of the Retouching and Colour Management and managed the entire advertising schedule required for the recent promotion.

The images, photographed by Jason Hetherington were prepared for use as printed press ads, in-store POS and all forms of digital output including web, mobile and tablets. In selected areas of the U.K. the campaign was also shown on large outdoor billboards and giant digital screens. Complete Ltd provided the retouching, created the artwork, and supplied the images to be printed in a large format.

The SS14 campaign coincides with F&F’s current television advertisement, which is a moving image version of the still shoot campaign. Click the below to view the full TV commercial.