Complete Ltd Produce Worldwide Presentation for Arcadia Group

Arcadia Group, the British multinational fashion retailer, recently assigned Complete Ltd to create a promotional moving image piece and presentation for their directional High Street womenswear brand, Wallis. The movie, required for an international meeting, was produced to highlight and illustrate a keynote speech made to the label’s buyers, franchisers and concessions throughout the world, demonstrating Wallis’ latest brand direction and strategies. In addition to the moving image, Complete Ltd designed and developed an 80 page accompanying Powerpoint presentation which was delivered to the audience by Wallis’ Brand Managing Director and their Design Director. Both the presentation and the moving image clip was devised from stills and imagery taken from current and archived Wallis advertising campaigns. The concept and creation of all of the images taken from the campaigns were produced by Complete Ltd, from Wallis’ latest and previous assignments. In recent years, Complete Ltd, collaborated with Wallis to not only create and produce the campaigns but to also take the campaigns forward and in line with with the brand’s new directions. The movie was edited to create a short and concise film containing Wallis AW13 campaign images shot at MC Motors and at Complete Ltd’s Old Schoolhouse studio, mixed with clips and shots of the clothing design process in progress at Arcadia’s studios and exterior shots of U.K flagship stores.