Complete Ltd Produce CAT AW2013 Campaign

Complete Ltd are proud to present the latest images from the launch of CAT Footwear’s AW13/14 campaign Break New Ground. From concept through to completion, Complete Ltd created and produced the advertisements that feature in CAT’s latest brand direction campaign.

Working from a brief, our Brand Management team devised a concept to reflect the feel of a familiar urban landscape setting found in most European cities. Complete Ltd organised the casting, art direction and production of the photo shoot and managed the shoot team, including the photographer, stylists, hair and make-up, and assistants. Having selected male and female models whose look captured the spirit of the CAT customer, Complete Ltd headed to East London. The campaign was shot on the streets of Shoreditch, an area with an impressive array of modern architecture alongside ageing industrial buildings that echoes areas in other major continental cities today, fulfilling the location brief.

Back at the studio, Complete Ltd’s expert Post-Production and Retouching & Colour Management team produced, and continue to manage, the entire on-going Break New Ground campaign imagery. These images will be used for both print in press, look-books and point of sale, and online across CAT’s social media and digital platforms. This service also includes image management, design and supply of ads to specification, in-house archiving and digital asset management.