Just William Press Launch

Just William is the new name in British accessories for ladies and gents from luxury goods company William & Son.

Complete Ltd, who have worked closely with William & Son on past creative projects, had the opportunity to view the new range at a recent launch held in the basement of Soho House, London.

William and Son was founded by in 1999 William Asprey, a seventh generation member of the famous Asprey family. Asprey are Britain’s finest jewellers and supplier of luxury goods, and William inherited his family’s strong sense in the traditions of retailing the finer things of life.

From the start William & Son specialised in stocking surprising, eclectic and extravagant goods in the Mount Street boutique. The new and more commercial brand, Just William fuses modern day functional goods with uncompromising quality and a more affordable price tag. The products are intended for work, travel or gifting and are currently only available to purchase online.

The debut collection includes leather top-stitched design card wallets, business bags and totes, Scottish cashmere scarves which feel as light as a baby bird when handling and silk squares which are all made in family-run artisan workshops and factories. An ethos that reflects and fits well with the William & Son and Just William brands alike.